I’m gonna do something weird today, guys. I’m not gonna write about being depressed AF. Or about how to adult when you just can’t even. I’m not even going to write about what to wear when you feel like you have nothing to wear. All of that lifestyle content is going to be put on hold for a hot sec as I
talk write about something way sexier. Way sexier. …Drumroll please… Email Marketing!
Yep. The name of today’s game is email marketing. What a lot of people don’t know about me is I did email marketing for quite some time before I took a break to blog. After about a 6 month break I wasn’t ready to go back to emailing the in capacity I was doing it so I got a job managing one of my favorite stores ever, Free People. But like… I’ve been having this email itch lately. I want to talk about it. I see so many bloggers and small businesses struggle with their email marketing strategy and I want to help them.
So… I said what the heck. Let’s add email marketing to the repertoire of She’s Not So Basic. Why not. Yolo. Insert hipster phrase here.
Now if you are a small business or blogger and you think you don’t need email marketing in your life… I’m gonna ask you to think again. In my opinion, you email lists trumps your Instagram followers. It’s more important than your Facebook fans. It is more important than any platform on which you are fighting an algorithm. And I’m gonna let you in on a little secret why…
Because you OWN YOUR LIST!
Let me say it again. You own your email list. You rent your Instagram, Facebook, Twitter, and Pinterest following.
Now, I’m not saying you shouldn’t focus your efforts on these platforms because you totally should. There’s community to build and there is money to make on those platforms… just not as much as email.
If your entire revenue stream is based on your Instagram account and you wake up one day locked out of Instagram, how are you going to make your next dollar? Same with Pinterest. If it’s driving all of your traffic, how are you going to make money off of ads on your website if you get blocked on Pinterest?
Your email list is different. You can reach them whenever you want. You don’t have to hope that the algorithm shows your message. In fact, did you know that only 6% of your content is being seen on social media anyways?
If all of that is not enough to convince you to start building your email list… I’m just going to leave 50 email marketing stats for ya down below. Reply in the comments and let me know which one is the most surprising!
37 Email Marketing Stats Your Business Needs To Know
- 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. – Content Marketing Institute
- Active email accounts are expected to hit 5.6 billion by 2019. – Statista
- Mobile opens accounted for 46 percent of all email opens. – Litmus.com
- 35% of business professionals check email on a mobile device. – Convince & Convert
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. – Campaign Monitor
- 99% of consumers check their email every day. – DMA Insights
- 59% of respondents say marketing emails influence their purchase decisions. – SaleCycle
- >59% of marketers say email is their biggest source of ROI. – Emma
- 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. – Forbes
- Marketers who use segmented campaigns note as much as a 760% increase in revenue. – Campaign Monitor
- Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen
- 74% of marketers say targeted personalization increases customer engagement. – eConsultancy
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
- When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA
- Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout
- 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%. – Campaign Monitor
- Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate
- A message is 5x more likely to be seen in email than via Facebook. – Radicati
- 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
- Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.”
- Email marketing has an ROI of 3800%. – DMA
- The average order value of an email is at least three times higher than that of social media. – McKinsey
- For every $1 spent, email marketing generates $44 in ROI. – Campaign Monitor
- 77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA
- 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn
- 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research
- 61% of consumers prefer to be contacted by brands through email. – Adobe
- The best day to send emails on is Tuesday, at 10 am or anytime between 8 pm to midnight. Don’t ask us why – data proves it. – Coschedule
- As compared to other types of emails, welcome emails generate 320% more returns. Easy-SMTP
- Emails with personalized subject lines have a 29.3% higher open rate. – Marketing Sherpa
- Emails with graphics have a 26.89% higher open rate and 4.36% higher CTR. – GetResponse
- Targeted emails are 3x more likely to bring in revenue as compared to non-targeted emails. – Tower Data
- Cart abandonment emails are most effective after one hour – SaleCycle
- The Average Email Open Rate Across All Industries Is 20.81% – MailChimp
- Mobile users are more obsessed: they check their email three times more often than non-mobile users. – Hubspot
Which stat is the most surprising?! Let’s talk about it in the comments below!
I’m Michelle, the founder of life & style blog, She’s Not So Basic. On the blog I write about all things related to style advice, self-love, finding happiness, and so much more while wearing both my heart and my scars on my sleeve. My path through life has been anything but basic and it’s left me feeling lost, lonely, and insecure. Every day is a journey towards feeling confident and finding freedom one not-so-basic outfit at a time. Connect with me to see how we can work together, to tell me your #NotSoBasic story, or just to say hi!